Usually when we hear the word “split”, we think of news of celebrity break-ups, splashed across the cover of tabloid magazines. Well, leave it to our favorite celebrity/brand team to prove that a split can be a good thing!
Kelly Ripa and Electrolux are joining forces once again to celebrate the launch of Electrolux Appliance’s new stand-alone refrigerator and freezer – that’s right, the familiar duo has split up. And to sweeten the celebration, they’re bringing in the “Emperor of Ice Cream” Stephen Bruce, owner and founder of Serendipity 3, the landmark New York City restaurant and dessert spot, into the mix.
Kelly and Bruce teamed up earlier today to make banana splits for a cause. And now we want you to dig in, with your virtual spoon! Starting today, at www.Kelly-Confidential.com, you can build your ultimate banana split using virtual ingredients from classic whipped cream to caramel sauce to rainbow sprinkles. For each “split”, Electrolux will donate $1 to the Ovarian Cancer Research Fund as part of its $750,000 commitment to help fight ovarian cancer[1].
As usual, Electrolux and Kelly find new and fun ways to say thank you to those who support this great cause. Everyone who logs on to the site and builds a split will be automatically entered for a chance to win the daily prize – $50 towards sweet summer treats – and the grand prize: the new stand-alone refrigerator and freezer from Electrolux.
[1]From 6/29/10 – 9/7/10, Electrolux will donate $1 to OCRF for each banana split made, with a minimum of $35K and a maximum of $40K.
